Ever wanted to punch someone in the face for being so stupid? Well now you can with virtually no consequences (see my great pun there?!).
Reading this you’re a virtual consumer. You can comment, re-post, share, tweet or tag this post. My opinion, or anyone else’s for that matter, is accessible and influential as any big media outlet. You produce, consume and share. Welcome to the new digital age. Gone are the days of monologic media where you can’t communicate back. This is the age of digital media and the audience is in control.
The term ‘Blogger’ is now another form of the new culture of celebrity. Fashion blogs such as The Man Repeller, Sea of Shoes and Jak & Jil have excelled ordinary people who breathe clothes into a hypersphere of fame and influence. Gone are the days of Paris Hilton being famous for T.V, the internet is allowing anyone to get out there and become something of icon and influence.
But the pen is not always mightier than the sword, a picture can also paint a thousand words. Or a Youtube video sure can. The person with the channel is a content producer. Youtube is easier than a blog in that watching a screen is now a much more realistic expectation of the audience than expecting someone to choose an article (or blog in this case) that interests them. How many times has someone said to you, ‘Have you seen this on Youtube?’ Not only do you watch one video, you watch 75 more from the side bar. Example: I started once at videos for supply and demand for economics and I ended up at the movie ‘The Pregnancy Pact’.
But distractions aside, see how easy it is, the reason that this massive flows of content from anyone is able to be broadcasted is due to there not being gatekeepers. A gatekeeper is a block or filter of what information goes out or in. This is an occurrence for politics. Such as Free Egypt. Or the ever controversial SOPA- Stop Online Piracy Act.
The new types of users have meant that there is a new type of participation- one where we are all connected and all able to share ideas, messages and opinions. The only downside to this is the massive amount of rubbish that is posted. No gatekeepers means little to no quality control which can create ass hysteria over something. Kony 2012 is a perfect example of this. Slack participation happened, which is where the message is decreased in value due to it’s easy accessibility.
So anyone can say what they like (not always so good), the audience is much bigger and you can interact with both.
Welcome to the audience having control. You own what you see.