There is the age old dilemma of are women equal to men? This is an especially relevant question to ask in relation to the media and the role that women play in it. More often than not, especially in advertising, within the media the female body is presented as the only useful things of her are between her neck and her knees. I’m looking at you Tom Ford.
But I’m not going to focus on the negatives that can occur from women bodies being supposedly exploited by the media. I believe that male bodies are paraded around just as much. Instead I’m going to be focussing on women who choose to use their bodies as a powerful statement of what it means to be a woman in the 21st century in Western society.
And the example I’m going to use is The Kardashians. Love them or hate them it can not be denied that the empire that they have successfully built shows strong women with media savvy. It can’t be argued that all of the Kardashian and Jenner women have strong personalities. Khloe is the best of them all though #fact.
Although their starting into fame are not the most conventional, what they have as a family achieved within a short time is nothing to be scoffed at. With a net worth of over $80 million. Along with the ever popular T.V show Keeping Up with the Kardashians and the spins offs, there is a shoe and handbag line, perfume and beauty products. This does not include the individual endeavours of the two youngest Kylie and Kendal. Or the numerous charity they donate to.
In 2014 when Kim Kardashian ‘broke the internet’ there were two parties weighing in on the photographs. Firstly there was the ‘this is disgusting, what is she thinking, her child with be forever scarred from this, a mother should not be parading around like that’. And then there was the complete opposite.
A woman life does not end when she gives birth. It takes staying power to have your fame and wealth grow. And that is what the Kardashians do. The big personalities and fabulous outfits help, but it is the drive of wanting to succeed which makes them a strong female presence within the media. Just because someone has a positions of being in the public eye does not make them a role model. This is important. The Kardashians endeavours may not be what all people see to be acceptable. That is not important, what is important is the hard they all put in to be succeed is recognised.
Agreeing that women should have a powerful presence within the media isn’t about feminism, it’s about equality. It’s about allowing everyone to have an equal chance to see role models and have their views put across as a minority. And there are so many of them. Women are only one.
Having white, balding, middle aged, upper class men telling everyone else what to do and what they should be like is not going to work. I personally will not be told what how I should act by some old guy. And let’s be real, that’s who is mainly directing the media today. I want to see strong women choosing to present themselves however they want in the media. Whether that be by choosing to be photographed nude, or have heir own talk show, or run a charity or being a CEO. Women need a voice.
They may be the baddest bitches out #realtalk, they may also be the most hated, or citied as being famous for nothing. But it can not be argued that the Kardashian women are an ever growing female force within the media. Using social media to connect with millions of fans across the globe, their global empire is not going to stop any time soon. I just hope Kim releases her secrets to how to take a great selfie.