Hi, can I get next season with that?

Prior to the internet, availability was limited for content such as movies, music and television shows. Supply was able to patch demand as there were no multiple options for people. But with the creation of the dynamic network that the internet creates, nodes are able to share any content to anyone. We are all equal online, everyone has the same power and another to create and share content. 

Companies have taken advantage of this and given a greater supply than demand could ever reach. 

Companies such as Google, Amazon and Netflix gives their users access to an unlimited number of options for entertainment. The audience just grows and grows for these companies as they also cater for the niche market. By having all the resources that people could ever possibly wish to consume equals a continuous growth.

Amazon is one of these companies that continues to expand. Amazon is an online retailer that sells a wide variety of products. One of the main ones being books. Solid, hard copy books that may be going out of fashion thanks to technology advances such as the Kindle and other ebooks, but Amazon still manages to surpass all other book sellers in terms of turnover. This is what the power of online has to retailers. By eliminating the legacy network and instead introducing consumers to the distributed network. 

As stated before, Amazon’s power to be number one in such a competitive market is due to their ability to supply to the niche market. The internet is simply a creation of all niches put together. There are so many different parts of the internet, but there are enough that they cater to all individual tastes.


Although there are the large markets that offer legal ownership of televisions shows for example, there is an even larger market dealing in pirated copies. This occurs mainly for the sole reason that distributors of content do not realise their product at the same time across the globe. Waiting for 6 months is not what people wish to do. So they download.


13 thoughts on “Hi, can I get next season with that?

  1. A great detail of the power of user generated content as well as looking at the people formally known as the audience. Now day’s the market is increasingly becoming up to date on what the customer wants in terms of content, and as you say companies are ad equating for this. Your meme was a humorous touch to an insightful post. I personally always find it fascinating talking about the introduction of Netflix and its impeccable timing with copyright and piracy legislation. It was interesting to read about your facts with amazon as I didn’t realise their market for hard copy books. Upon your inclusion of Netflix, I found an article from the Sydney Morning Herald http://www.smh.com.au/digital-life/hometech/how-the-australian-netflix-differs-from-the-us-service-20150323-1m60g8.html that looks into the differences between the service in Australia and the US (presumably most services stem from there, which is why the consumer got Netflix)
    Cheers! Sam

  2. Love the meme, I so agree, while I am lucky enough to have Foxtel, meaning that I get access to the walking dead 8 hours after the US release (only started this year) which has changed my viewing of the walking dead (which is one of my favourites by the way). Before I watched copies that we given to me by my brother, from a …….. reliable source. I couldn’t wait a whole week, and avoid social media in order to avoid spoilers, now with the ‘express from the US’ thing that Foxtel has I have completely changed my viewing behaviour and do the legal thing of watching it on the cable channel. So people think that our generation is a bunch of thieves that want to take what they want without paying for it, but in fact we just want a cost effective, timely and easily accessed version, one that we are more than happy to pay for. The reason that I had to wait a week to get access to TWD before, was due to the concept of ‘net neutrality’, if you don’t know have a look here (it has pictures) http://www.visualistan.com/2014/07/what-every-internet-user-needs-to-know-about-net-neutrality.html. Its pretty interesting and helped me understand why in an age of technological advancements , globalisation and greater connectivity why this could still be happening.

  3. Wonderful blog, and very informative. It is true that the world of TV and movies has changed so much with the introduction of sites like Netflix. In fact for me personally I’ve actually stopped watching free to air TV all together as I prefer to find the TV shows online and watch them at a more convince the time for me. The only issue I have about watching programs online is when I lose my internet connection! This is when ye old dvd’s still come in handy or even shows that I’ve got stored already on my computer. Same goes for books. If my iPad runs out of batteries I can’t keep reading my book, but a hard copy is always there regardless of where you have power or not. However it’s certainly no fun when certain kiddies find it fun to remove my bookmark!

    Good job 😉

  4. On people pirating content such as television shows in order to watch them sooner, it reminds me of the HBO’s response to people from outside the USA subscribing to HBO Now by using VPNs (I think mostly for timely access to new episodes of Game of Thrones). These people were trying to pay for the content and HBO cancelled their subscriptions, unsurprisingly turning many of them to piracy instead. After this, one of the few legal ways to watch the episodes on time was a subscription to Foxtel, which was roughly double the price of a subscription to HBO Now at the time. On the bright side, Foxtel began to make the episodes available as they were aired in the USA which meant there was a legal (albeit expensive) way to watch the episodes on time. I think that people do want to pay for this kind of content, but as someone above me said we just want it to be cost-effective, timely, and easy to access which really shouldn’t be too much to ask in such a globally connected society.

  5. We have so many options available to watch our favourite shows and it is interesting to see large scale companies such as Amazon getting on the band wagon, so to speak, of these ideas. I guess it all comes back to the speed at which technology is advancing and how we are able to keep up with demands, such as the rate episodes of our favourite shows are released online in the US.

  6. I totally agree with what you’ve said about downloading TV! I loveeee netflix; I just love their whole philosophy too. They believe that content should be accessible to anyone, no matter where you are, at a fair price. I hate that being in Australia we often have to wait months or pay a ton to watch shows straight away. It sounds like such a first world problem, but TV is a big part of pop culture and a big part of a lot of people’s lives. It just sucks that in this day and age when we don’t have to worry about shipping costs as much, because everything is electronic, that we still end up waiting or paying more. And copyright laws haven’t translated properly into the digital age. That’s why Netflix is such a great concept.
    Netflix also ties into this idea of the “long tail effect” – there are so many obscure shows and movies on there, but as long as there is a niche market to watch them, it’s worth it for the company to have them on there. I’m really interested to see how Foxtel and other pay TV companies globally compete with this kind of technology.

  7. Totally agree with you on the point that the pirating market is growing because of untimely access to purchasing content. But I think that is not the only reason. I think some people might download content because they cannot gain access to said content any other way. E.g. some people love their anime, but they can’t speak a word of Japanese, there are people online that add subtitles to purely Japanese spoken anime so that people who can’t understand it can enjoy it.

  8. I find it really interesting that we see the internet as such an amazing phenomina, and its changed our world etc.. but i think we are actually outgrowing it now and stretching it to its limits. Companies such as netflix, are attempting to provide a solution to this demand, however issues and barriers are still created within the sharing process.. due to geographical location and different laws in different countries to what can be seen. E.g having certain shows air different times. Australia is one of the last countries to receive certain shows due to our geographical location. Here’s an article stating that we do recieve things last! always!
    Nice meme Great blog post! 🙂

  9. Hey,

    Going along with what a lot of people have mentioned, I completely agree with what a lot of poeple have also commented! If we are given the option to pay for a product that we want in a timely manner, then it has been proven that people will utilise the service.
    As we live in such a globally interconnected society in which we all know we can share data and information so easily, it is foolish for companies to try to restrict access for reasons such a region/location. This is when illegal activity begins and it is completely avoidable. Accessibility is a key term this week in my opinion. As accessibility increases, with it come issues of censorship and security. We can see these issues are avoidable with your example of Netflix and Amazon.

    Great food for thought 🙂

  10. Great Post!
    I still can’t believe the scale on which Amazon operates! It is hard to comprehend how much stock they keep on hand, just in the hope that someone, somewhere will purchase a niche item.

    On the Topic of piracy and illegal copies, Game of Thrones instantly comes to mind. Apparently HBO has sent warning emails to internet users who downloaded and shared newly released Game of Thrones episodes. According to online media analytics company Tru Optik, Australia was responsible for 3.8% of illegal downloads of Game of Thrones during season five’s first week. On a per-capita, basis, that means Australia was responsible for the most downloads of any country.

    To legally watch Game of Thrones in Australia, you have to subscribe to Foxtel’s Play Service for a minimum of $25 and add the Premium Movies and Drama package for an additional $5. Evidently people are not willing to pay this fee or wait for new episodes to air, rather they continue to access these sources illegally online.
    Perhaps if these shows for more accessible or even available on Australian NetFlix, this would reduce illegal pirating?

  11. Thoroughly enjoyed your post. I think you highlight a very good point through your Amazon example. I personally prefer to buy hard copy books, just because I like them, however because I am so used to online shopping, I am more likely to buy something online than in a physical store. I found it interesting that Amazon is still assisting in keeping hard copy percentages sold high; I would have thought the online ebooks that you can download would have taken over by now. But I guess you have to actually own an iPad or tablet in order to do that.

    This is a super interesting read on the comparison between hard copy books and e books. It confirms your statement that hard copy books are back on the rise!


  12. This was a great read – as an Amazon user myself, it never ceases to astound me in its abundance of products that range from all sorts of categories. When I am unable to find a particular item from the original brand in its own website, I immediately turn to Amazon. And chances are, it is extremely likely that the item I was looking for, would be there. As you have stated, Amazon possesses the ability to provide and cater towards consumers within the niche market.

    Moreover, Netflix is also leading in the movie-streaming industry as it enables its users to not only get a free one-month trial, but it also allows provides access a library of movies, and TV programmes. It comes at a rather affordable price too, and price is one of the main factors that affects the vast majority of consumers’ behaviour.

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