Prior to the internet, availability was limited for content such as movies, music and television shows. Supply was able to patch demand as there were no multiple options for people. But with the creation of the dynamic network that the internet creates, nodes are able to share any content to anyone. We are all equal online, everyone has the same power and another to create and share content.
Companies have taken advantage of this and given a greater supply than demand could ever reach.
Companies such as Google, Amazon and Netflix gives their users access to an unlimited number of options for entertainment. The audience just grows and grows for these companies as they also cater for the niche market. By having all the resources that people could ever possibly wish to consume equals a continuous growth.
Amazon is one of these companies that continues to expand. Amazon is an online retailer that sells a wide variety of products. One of the main ones being books. Solid, hard copy books that may be going out of fashion thanks to technology advances such as the Kindle and other ebooks, but Amazon still manages to surpass all other book sellers in terms of turnover. This is what the power of online has to retailers. By eliminating the legacy network and instead introducing consumers to the distributed network.
As stated before, Amazon’s power to be number one in such a competitive market is due to their ability to supply to the niche market. The internet is simply a creation of all niches put together. There are so many different parts of the internet, but there are enough that they cater to all individual tastes.
Although there are the large markets that offer legal ownership of televisions shows for example, there is an even larger market dealing in pirated copies. This occurs mainly for the sole reason that distributors of content do not realise their product at the same time across the globe. Waiting for 6 months is not what people wish to do. So they download.